Hi, I'm Janessa

Digital Business Strategist

Portland OR/Part-Time Digital Nomad.

Digital Business Strategy, Marketing, & Squarespace website design for service-based entrepreneurs, freelancers, and small business owners.

I started in event planning, managing complex projects for Fortune 500 tech companies (with a couple years of nonprofit event work in there - my mission-driven heart loved this). While I loved the strategic and logistical challenges, I found myself drawn to the digital side of business - especially helping companies build and grow online in a way that supports their vision for both their business and their life.

That's when JPK Design Co. was born, initially focusing on web design and digital marketing.

My Story

But over the next two years, something interesting happened: As I worked with service providers and freelancers, I discovered my sweet spot and love for combining strategic thinking & forecasting with practical every day support. I saw smart people with amazing businesses who needed a strategic partner - someone who could help them grow, while honoring their unique vision.

Today, my offerings have evolved into that of a Digital Business Strategist, partnering with clients at all stages of business growth and providing the exact level of support you need to move forward with confidence.

My Approach

( 1 )

Flexible Partnership

Whether you need a full strategic partner or focused support with specific projects, I adapt to what your business needs right now. No one-size-fits-all solutions - I provide just the right level of support for your goals.

( 2 )

Strategy Plus Action

I combine big-picture thinking with practical implementation. Together we'll create clear plans and put them into action, moving your business forward step by step without the overwhelm.

( 3 )

Supportive Collaboration

I'm not just here for the end goal; I'm here to support you through the whole journey. I’m your strategic partner who'll celebrate your wins, help you navigate challenges, and work intuitively with your style.

Digital Business Strategy Partnership

For business owners who want someone in their corner as they grow.

Need someone you can count on to guide your business forward? I offer monthly partnerships where I handle the strategy, planning, and project management so you can focus on what you do best. Through regular sessions and steady support, I'll help keep your business moving in the right direction.

Can include: business management and strategy, launch planning, project roadmaps, event planning, strategy sessions, quarterly planning, team management.

Marketing Services

For entrepreneurs and freelancers whose online presence doesn't yet match their level of expertise and service.

Need to strengthen specific aspects of your marketing? From website redesigns to content strategy to social media, I help you develop approaches & strategies that align with your business goals. Available as one-time projects or ongoing support.

Can Include: Squarespace website design & redesigns, website audits, SEO, content strategy, social media content and management, blog content, power hours.

A few things that make me, me!

Location independent - I work remotely and travel 2-3 months each year, collecting experiences (and tattoos) along the way

Collector of street cat photos from around the world 🐈

Professional popcorn enthusiast

Nature lover - Finding trails and forest bathing spots wherever I go, preferably ones that end with a good view (and a snack)

Lover of brutalist architecture (yes, really)

Vegan recipe enthusiast - Always cooking up something fun (or sometimes weird) in the kitchen

Champion of taking 80,000 photos of the same beautiful thing (or big ugly building), just from a slightly different angle

Some Credentials

  • Squarespace Circle Member

  • SEO Certification (SEMrush)

  • Digital Marketing Certification (Jelly Academy)

  • Social Marketing (HubSpot)

  • Grow With SEO (Kate Scott)

  • Scale with Templates (Kate Scott)

  • SEO Copywriting Certification (SEO Content Institute)

  • Data Privacy Certified Partner (Termageddon)

  • Square Secrets (Paige Brunton)

  • Square Secrets Business (Paige Brunton)

  • SquareStylist Foundations (SquareStylist)

  • Digital Business Manager Certification (DBM Bootcamp)

Are you over wondering if you're doing this whole ‘starting a business thing’ right?

free resources hub

Get free guides and templates that walk you through building your business, so you can stop wondering if you're doing things "right" and start moving forward with purpose.

Curated for service providers and creators who are tired of late-night Googling and ready to build their business with a solid plan.

Inside you'll find:

  • A Core Values Worksheet to help map out what drives your business

  • A 5-step Website Tagline Planner for writing clear homepage copy

  • An Online Presence Checklist for setting up your business online

  • A detailed 10-page Squarespace Website Launch Checklist

  • An AI Prompt Guide with 5 tips and ready-to-use examples

  • A Business Terms Glossary with 70+ terms explained in plain English

Let’s talk about your business.