Welcome to JPK Design Co!

Hi, I'm Janessa 👋

(Yep, I'm the kind of person who uses emojis professionally.)

I help passionate business owners build intentional, thriving businesses through strategic websites and actually-useful digital resources.

Think of me as your digital business strategist with an obsession for thoughtful details… and a perpetual glass of cava or Spindrift (as long as it’s sparkling, I’m happy).

What I'm Really About

  • Creating strategic websites that help your business shine (while making the whole process feel refreshingly easy)

  • Bringing structure and systems to your digital presence

  • Breaking down complex projects into clear, manageable steps

  • Catching both the tiny details and the strategic opportunities others miss

  • Creating the kind of organized calm that helps businesses actually grow

  • Bringing my full strategic-nerd energy to your business goals (spreadsheets and planning tools included 🤓)

My Journey

(the not-so-short version)

First of all, I'm living proof that you can be simultaneously strategic and chaotic. (Ask me about my color-coded project management system that somehow coexists with my "oh look, a butterfly!" approach to creative brainstorming.)

My path has been anything but linear. From co-founding Modified Style Portland (a nonprofit fashion show that combined creativity with community impact) to launching Vida Vegan Con (an international conference series that brought together content creators from around the world), I've always been drawn to projects that connect people, ideas, and growth.

After years of orchestrating high-profile events and working with C-Suite executives (where I learned that even the biggest businesses sometimes need help with the basics), I discovered my love for web design and digital strategy. For the past two years, I've been crafting strategic websites that actually work – combining my event planning expertise with digital know-how to create online spaces that feel as welcoming as they are strategic.

Now, I bring all these pieces together: web design, event expertise, digital strategy, and a deep understanding of what makes businesses tick.

(OK, my desktop has 27 folders labeled "final_final_v3" but my client projects are organized with military precision. It's called balance. 🤓)

Who I Work With


I partner with passionate business owners who are ready to level up their digital presence and want to do it thoughtfully.

The clients I’ve loved working with:

  • Want to build something sustainable and meaningful for the long haul

  • Have plans for their business and are ready to take action

  • Value thoughtful planning and strategic implementation

  • Tend to work in fields where they can make an impact (like coaching, consulting, wellness, or community building)

  • Don't mind getting emails with the occasional emoji 😉

My sweet spot: Working with service providers, freelancers, creative entrepreneurs, and small business owners who are doing something a little different.

Whether you're a coach who refuses to use high-pressure tactics, a consultant bringing your whole authentic self to your work, a small but mighty team looking to scale your business, or a creative professional ready to stand out online – I'm your person.

Core Values

  • KINDNESS

    Kindness builds trust, creates a supportive atmosphere, and helps people feel safe and respected. It strengthens connections and allows us to bring positivity and care into the world.

  • CURIOSITY

    Curiosity keeps our minds open to new ideas and experiences, and helps us bounce back from challenges. Plus, it helps keep life interesting and full of possibilities.

  • JOY

    Joy is about catching those bright glimmers in the moments we can. It’s celebrating the journey, having fun with it, trying not to take everything so seriously (when possible), and sharing that little bit of brightness with others.

  • INTEGRITY

    Integrity means living by our values and doing what’s right, even, or especially, when no one is watching. It helps us live in a way that feels honest and genuine.

  • EXCELLENCE IS IN THE DETAILS

    Excellence shows up in the small things. It’s the thoughtfulness and care in each detail that make all the difference.

  • INCLUSITIVITY

    Inclusivity, to me, is about making sure everyone feels welcome. I want this to be a space where people can bring their own unique perspectives, history, brains, abilities, & circumstances and feel valued for who they are.

A few things that make me, me:

Location independent - I work remotely and travel 2-3 months each year, collecting experiences (and tattoos) along the way

Collector of street cat photos from around the world 🐈

Professional popcorn enthusiast

Nature lover - Finding trails and forest bathing spots wherever I go, preferably ones that end with a good view (and a snack)

Lover of brutalist architecture (yes, really)

Vegan recipe enthusiast - Always cooking up something fun (or sometimes weird) in the kitchen

Champion of taking 80,000 photos of the same beautiful thing, just from a slightly different angle

Credentials That Matter →

  • Squarespace Circle Member

  • SEO Certification (SEMrush)

  • Digital Marketing Certification (Jelly Academy)

  • Social Marketing (HubSpot)

  • Grow With SEO (Kate Scott)

  • Scale with Templates (Kate Scott)

  • SEO Copywriting Certification (SEO Content Institute)

  • Data Privacy Certified Partner (Termageddon)

  • Square Secrets (Paige Brunton)

  • Square Secrets Business (Paige Brunton)

  • SquareStylist Foundations (SquareStylist)

  • Digital Business Manager Certification (DBM Bootcamp)

Ready to work together?

I work with clients worldwide from my home base in Portland, OR. Whether you need a strategic website refresh, digital business consulting, or a marketing plan, I'd love to help.

free checklist

DIY-ing your Squarespace site and wanna make sure you don’t miss a thing before you hit ‘Publish’?

Grab the easy-to-follow, complete 10-page checklist ↓