Business Terminology: 70+ Terms Every Solopreneur Needs to Know
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CTA? CRO? PLR?…. WTH?!
Confused About Business Terms & Definitions?
You're in the Right Place!
Starting a new business is overwhelming enough already, right?
You're juggling approximately one million tasks, building systems from scratch, and somehow trying to maintain a sliver of work-life balance along the way. And then BAM! 💥
Suddenly everyone's throwing around acronyms like they're confetti at a parade.
"Just optimize your CRO with better CTAs and make sure your SERP rankings don't tank!"
Um... what now? 🤔
If you've found yourself nodding along in Zoom calls while secretly Googling terms under the table, you are NOT alone, friend. That whole "pretend you know what PLR means and figure it out later" move? We've all been there.
The Solopreneurs’ Glossary: Because Business Terms Don’t Have to be a Puzzle
I didn't create this guide on a whim.
I made it because I remember sitting at my laptop late one night, frantically searching "what is a DMARC and why do I need one??" while wondering if everyone else was born knowing these things.
Spoiler alert: they weren't.
This guide cuts through the fog with straightforward, jargon-free explanations and examples that actually make sense. No more feeling like you're reading a foreign language!
Sure, you probably know what SEO is (and if you don't, that's totally fine too!). Maybe your corporate past means you've heard "KPI" thrown around more times than you can count.
But what about PLR? Or DMARC? Or why SERP sounds like an adorable woodland creature but is actually something completely different?
How The Solopreneur Glossary Was Made
Creating this collection was quite the journey!
I dug through my messy notebook collection, picked the brains of my business besties in various networking groups, and yep, even had a heart-to-heart with ChatGPT for some inspiration.
My mission? Make complex concepts simple without making them simplistic.
Each definition comes with real-world examples you'll actually relate to. Whether you're an executive coach, e-commerce shop owner, tattoo artist, VA, web designer, or copywriter – you'll find examples that speak your language.
The glossary lives in Notion so you can access it anytime. Bookmark it, return to it whenever you're feeling lost in acronym soup, and hey – if you think something's missing, shoot me an email! This guide is living and breathing, just like your business.
Who Is ‘The Solopreneurs’ Glossary’ For?
Made 'Specially For YOU and Your Entrepreneurial Journey
Are you a passionate professional with dreams bigger than your morning cup of coffee?
Yep? This is definitely for you! ☕
These 70+ definitions and examples will help you demystify those terms and get ya crackin' on building your biz!
Whether you're crafting copy or coaching clients, managing social accounts or virtual-assisting your way to freedom, this guide is your secret weapon. From AI to Zoom and everything in between, it's your comprehensive no-more-confusion resource.
How do I Get Access?
Ready to level up your business vocabulary? The good news? It's waiting for you RIGHT HERE.
And the even better news? It's completely FREE. Because building a business is expensive enough without paying to understand what people are talking about.
Quick Glimpse into the Guide
Curious about what you're getting before you jump in?
Here's a sneak peek at all ten categories:
Digital Marketing & Advertising: SEO, PPC, Affiliate Marketing – explained with examples so clear your grandmother could understand them.
Business Operations & Strategy: Learn what CRM, KPIs, and scaling actually mean for YOUR stage of business – not some billion-dollar corporation.
Content & Product Management: Get the inside scoop on CMS, evergreen content, and why these matter to your bottom line.
Customer Insight & Segmentation: Decode ICA, niche marketing, and all those terms about understanding who actually wants to buy your stuff.
Technology & Web Development: APIs, SaaS, and other tech terms that sound scarier than they actually are.
Compliance & Legal Aspects: GDPR, privacy policies, and legal necessities, simplified. (Note: I am not a lawyer and this does not constitute legal advice – see, already learning!)
Email Marketing: Newsletters, sequences, and POP – because email marketing is still the backbone of most successful businesses.
Community Building & Engagement: From membership sites to mastermind groups, understand what those community buzzwords actually mean.
Social Media & Online Marketing: Master SMM, SERP, and learn why influencer marketing might (or might not) be worth your time.
Artificial Intelligence in Business: AI isn't just for sci-fi movies anymore. Get the real story on how it's changing business and what you need to know.
And here’s what the Solopreneurs’ Glossary looks like in all its glory:
Are you thinking: 'YES! This is the guide I didn't know I needed but I'm now so happy it exists!'??
Super! You're EXACTLY who I made this for!
I hope this glossary becomes your trusted companion as you navigate the sometimes confusing, always exciting world of entrepreneurship. Because understanding the language is the first step to speaking it fluently.
'70+ Business Terms Every Solopreneur Should Know' is a guide and your BFF in decoding the wonderful, weird, and sometimes wacky language of business.
No more nodding along while secretly confused. You've got this! 💪
