How to Choose the Right Squarespace Web Designer
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If you’re like most solopreneurs and online business owners, you already know that having a website is an essential aspect of your business marketing plan.
But what you may not know is that hiring the right website designer is just as important as having a website at all.
A professionally designed website can provide your business with a leg up on the competition and help you reach your target audience. Because I am a Squarespace web designer, in this blog post, I’ll share what to look for in a Squarespace website designer, and how to make sure you choose the right one for your business. And I'll also look at some of the benefits of having a professionally designed website.
What to Look for in a Squarespace Website Designer
When it comes time to hire a website designer, you should consider a few things. The first step is to ensure that the website designer you choose is experienced and has good references from previous clients. Keep an eye out for client testimonials - either on their website, LinkedIn, on their Google listing, and'/or in their proposal they send.
You'll also want to make sure that their style fits with what you are looking for. Always look at their portfolio and even their process to make sure it aligns with what you are looking for.
Finding a website designer with experience in your industry is also a plus! This will give them an idea of what will work best for you and your website.Are you an online service–provider? Then you probably don’t want to work with someone who specializes in e-commerce, for example.
How to Choose the Right Website Designer
Deciding to hire a website designer is no small investment, and making sure you choose the right designer shouldn't be a decision made lightly.
Here are a few things to keep in mind when you're trying to decide on who will be designing and developing your website:
EXPERIENCE - Make sure the website designer has experience with website design. You want someone who knows what they are doing, not just someone that thinks they can figure it out as they go along.
PORTFOLIO - Take a look at their portfolio and body of work to ensure their style aligns with what you envision for your website.Do you want a minimal editorial look? Bright and colorful aesthetic? Make sure the designer you hire can accomplish what you are looking for.
PROCESS - Make sure their website development process aligns with what you are looking for. You want someone who can understand your needs and implement them into the website design.
Do you want a process that takes months and months? Or do you want a shorter time period with a clear process and a guaranteed launch date, like my Two Week Website Design Process? Get clarity on what you’re looking for, so you know that who you choose to work with is aligned with your goals.
Just getting started in running your business, and wondering where to go to answer all your biz term questions? Grab my free business terms glossary! 👇
What are the Benefits of a Professionally Designed Website?
A business website is no longer just a place to park your business, especially if you’re actively serving clients or selling products. It’s a place where potential customers come to interact, build trust, and purchase. If you want to make sure your website achieves these goals, you need a website designer who can help you create an effective, intentional, and brand-aligned website.
Some of the benefits of having a professionally designed website include:
INCREASED TRAFFIC - A well-designed website will help you achieve higher search engine rankings and increased traffic.
IMPROVED USER EXPERIENCE - Your website designer won't just make you a beautiful website but one that also functions properly. Providing your visitors with a great user experience isn't just about the colors and fonts used; there are also many strategies that go into it.
INCREASED CONVERSION RATES - A website that is designed to convert will help you turn website visitors into customers.
GREATER BRAND VISIBILITY- Having a website that accurately represents your brand and who you are as a business will give you greater brand visibility.
And finally, one of the biggest benefits of having a professionally-designed website is that you will finally feel confident sharing your website. Imagine your confidence while marketing your services or directing people to your website content. No more website shame!
So, there you have it! Everything you need to know about hiring a website designer and what to look for. Keep these things in mind while you are searching, and you will be sure to find the perfect website designer for your business.
And if you'd like, check out my portfolio to see if we might be a good fit to build your website together.
