How to Easily Create a Squarespace Blog Post
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Creating a blog post on Squarespace is pretty simple, but there are a few details you'll definitely want to get right.
Here’s a step-by-step guide to help you through the process.
First - what's the difference between a Blog Page and a Blog Post in Squarespace?
Blogs in Squarespace are divided into two main parts: blog pages and individual blog posts.
Blog Pages
A blog page is your blog’s main landing page, showing multiple posts in a list or grid format based on the layout you choose. Clicking on a post title or featured image will open the individual blog post on its own page. (You can have multiple blog pages on your site).
Blog Posts
Blog posts are sub-pages within a blog page. Each blog post has its own dedicated URL and page. You can add as many blog posts to a blog page as you’d like. Blog posts are the individual posts that live on your Blog page.
How to Add a Blog Page in Squarespace
Open the Pages panel on the left-hand side, then click the + icon.
Under Collections, click Blog.
Select the blog layout you want (you can change this later if you want).
Enter a page title (like ‘Blog’), then press Enter (you can change this later too).
Use the blog page settings to customize aspects — like posts per page, SEO title, social sharing image, podcasting info, and code injection.
New Blog Posts
The steps for creating a blog post on Squarespace (7.1) are pretty much the same for any type of collection page.
Creating a New Post, Step-by-Step:
Click the + to create a new post.
Edit Mode: Squarespace takes you straight into Edit mode after you click.
Enter a Post Title: Give your post a title where it says "Enter a post title...". You can change this later, but this title usually sets the post's URL slug.
Pro Tip: Write your blog posts outside of Squarespace’s editor. This way, you have a backup in case something goes wrong. Google Docs or Notion (affiliate link!) work great.
Add Your Content: Paste in your blog post text.
Add Images & videos: Use infographics, ‘pin images’ if you want people to "pin" your posts on Pinterest, quick video tutorials, and other interactive elements.
Format your post: Make sure you headings, images, etc are all looking just the way you want them.
Save Your Changes: Exit Edit mode to save your progress.
Blog Post Settings
You can access the blog post settings anytime by clicking on the post title at the top.
Content Settings
Add an image: This shows up in the blog’s feed, summary blocks, when you share the post on Facebook, WhatsApp, LinkedIn, etc. Upload one or choose from your asset library.
Update the Post URL Slug: Use keywords or phrases with dashes for spaces, like /blog/wombats-are-cool. Don’t leave it as random characters.
Skip the Excerpt: Unless you really want to use it. You can just put that content in the SEO description instead (Use keywords!).
Check the Author: Optional. This is usually the website owner, but you can change it if needed, like if you have a team of people.
Source URL
OPTIONAL: This is where you can link a reference for a researched blog post or a page on your site where you want the post title or thumbnail to redirect. Not needed to add.
Options
Change Status:
Draft (default for new posts)
Scheduled (pick a date/time to auto-publish)
Needs Review (a draft with a reminder to review it - great if you’re working in a team)
Publish (goes live immediately)
Set the Tags: Use as many as you want to describe the content, audience and key phrases related to the post. It helps for searching and categorizing!
For example, if you’re a Canva Pro and writing a post:
Full Post Title and Alternate Titles: ie: How To Use Canva: An 8-Step Guide To Creating Visual Content; a checklist
Keywords Related to the Post Topic: ie: canva, design, guide, branding, graphic design
Key Phrases Related to the Post Topic: ie: creating on Canva, how to create visual content on Canva, new Canva guide
Key Phrases Related to Your Intended Audience: ie: online business owners, course creators, freelancers, etc.
Year: 2024 (I always put the year in my tags! It makes it easier to sort and filter, especially if you’re using summary blocks.)
Set the Categories: Use 1-3 per post. Categories are more broad and general compared to tags. For example:
Canva
Tutorials
Course Creator
Choose Your Comment Settings:
Toggle green to enable comments.
This setting affects only this post.
SEO
Set the Post Title: Doesn’t have to match the blog post title exactly, but it should convey the same idea. This is the title that appears in search results (up to 100 characters).
Set the Post Description: Write a meta description using relevant keywords and key phrases (up to 350 characters). Use keywords and phrases to help Google know who to show this post to in search results.
Share
Connected Social Accounts: All connected social accounts will show up here, including Pinterest, LinkedIn, Facebook, etc. Google Search Console is IMO the most important since it notifies Google of new content immediately.
Accessibility
Alt Text for Images: Make sure all images have descriptive alt text for screen readers.
Readable Fonts: Use fonts that are easy to read and ensure good contrast between text and background. Use at least 16-18 font size for paragraphs.
Headings: Use proper headings (H1, H2, H3, H4) to structure your content, making it easier to navigate.
Affiliate Links
Disclosure: Always disclose when a post contains affiliate links. This can be done at the beginning or end of your post, and it’s best practice to include a note at every link, either with an asterisk or just a note in parentheses that says something like: (this is an affiliate link!).
Relevant Links: Only include affiliate links that are relevant to your content and actually useful to your blog readers.
Track Your Links: Use tools to track the performance of your affiliate links to understand what works best.
Make sure to follow this checklist to ensure you cover all the necessary steps when creating and publishing your blog post on Squarespace. Happy blogging!
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