Person wearing light blue jeans and white sneakers with rainbow stripes seated on a black surface.
Gray cat yawning on a bed.

Strategically Boring

Tablet displaying a website template with sections for telling what you do, an 'About Me' section with a paragraph and image of a person holding a green mug, along with logos of trusted brands.

The Boring Squarespace Template

The Boring Template is designed to give you the framework to get your site up and running & complete with your own creative genius.

$97

Perfect for service providers, freelancers, creators and solopreneurs who want to get their venture started on the right foot.

  • Strategic Layouts
    Created by a certified digital strategist (that’s me!), this template covers all the essentials with ready-made pages: (1) Home, (2) About, (3) Services, (4) Contact, and (5) Blog. Each layout is flexible, giving you a solid base that’s easy to personalize across your site.

  • Within 48 hours of purchase, I'll add the template to your Squarespace account as a new trial website. You’ll get an email as soon as it’s set up. If you don't have a Squarespace account yet, no worries! You'll be prompted to create one when it's time.

  • Single Use License: Each purchase grants you a license for one website.
    Guided Video Tutorials: Receive step-by-step guidance on how to customize your template through our video tutorials
    Expert Support: 30-day access to email support

Various devices displaying a website with features like 'SEO Optimized,' 'Strategically Designed,' 'Copy Prompts,' 'Responsive Design,' 'Designed for Mobile,' and 'Fully Customizable.'

Let's Talk About The Elephant in the Room

OK, so I could dance around it, but let’s address it head on:

If you want free, Squarespace has literally hundreds of templates that cost exactly zero dollars. They're pretty! They exist! They also might leave you ugly-crying into your keyboard trying to figure out why your business isn't growing.

Want gorgeous? There are template shops creating digital masterpieces that'll make your artist heart sing (and your wallet sob - but hey, sometimes that's worth it! And I've got recommendations if that's your jam).

But maybe what you actually need is:

  • SEO foundations to set you up for success

  • User-friendly flows that make sense

  • Strategic layouts that convert

And because staring at a blank template is about as fun as scrubbing your bathtub, I've added clear prompts throughout that tell you exactly what goes where (and why). No more wondering if you're "doing it right" - you'll know.

The Boring Template handles all the strategic heavy lifting so you can focus on the stuff that really matters. Like landing dream clients. Growing your business. Maybe even finally posting those Reels you've been planning (no judgment, we've all got drafts).

Because sometimes boring is actually... brilliant.

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Features That
Set This Template Apart

Looks Good Everywhere Desktop ✓ Tablet ✓ Mobile ✓ Your site automatically adjusts to look clean and professional on every device. No weird surprises.

Navigation That Makes Sense A clear, intuitive structure that helps your visitors find exactly what they need. Because confused visitors don't become clients.

SEO-Ready Foundation All the essential SEO best practices are built right in, giving your site a head start to be found by your ideal clients.

Simple to Make Your Own A clean, professional canvas that adapts to any brand. No design degree or late night Google sessions required - just plug in your colors, fonts, and content.

Strategic Prompts Included Clear guidance for what goes where, so you're never stuck staring at a blank page wondering what to write.

Ridiculously Affordable At $97, this is a strategically designed website. Sure it’s plain, but… maybe that’s actually its superpower.

Tablet displaying a website for a virtual assistant service with a headline, "Finally, someone who actually enjoys handling your to-do list." Includes an "About me" section with a photo of a woman, a "Book a free consult" button, and logos of trusted brands.
Tablet displaying a blog page with articles and newsletter sign-up form.
Tablet screen displaying a webpage for Chef Aimee, featuring a portrait, a description of services, trusted logos, and sections about meal planning and collaboration opportunities.

What’s Included?

14 pages included for a fully functional, strategically designed website foundation

Get the strategic structure for your Squarespace site. Just add your branding, content, and style:

Homepage: A clean, strategic layout that gets your message across fast - because first impressions matter (and attention spans are short).

About Page: A structured layout with clear prompts telling you exactly what content goes where. No guesswork needed.

Services Page: A layout that helps you present your offerings so clearly, your ideal clients will wonder if you've been reading their minds.

Contact Page: Makes it super easy for potential clients to reach out (and includes prompts so you don't forget any important details).

Blog Page: Including sample blog posts, a template for you to copy, and detailed instructions on just how exactly to publish that first blog post.

Plus these bonus pages:

  • Link in Bio

  • 404

  • Opt-In 1

  • Opt-In 2

  • Coming Soon

  • FAQ

  • Course

  • Privacy Page

  • Legal Page

Each page comes with clear writing prompts and placement guidance built right in.

Website mockup for "Penny, Your Brand Strategist" featuring a photo of a woman in colorful attire and glasses. Sections include "My Story," "Why Choose Me," "Work with Me," "Core Values," client testimonials, social media templates offer with a cat image, and a call-to-action section."

Features You’ll Love

Easy Customization

Squarespace’s easy-to-use drag-and-drop editor makes customization a breeze!

Responsive Design

Your website will look flawless on every device—from smartphones to 4k monitors.

AI Knowledge Base

Our tutorial library holds your hand through the entire customization process.

Extended Trial

With an extended 6-month Squarespace trial, you have plenty of time to launch.

20% Discount

Get a 20% discount on the first year of your annual Squarespace subscription.

Email Support

Get 30 days of dedicated email support, plus lifetime Squarespace support!

Easy peasy,
lemon squeezy

Launch Your New Site with My Simple 4-Step Process

01. Get your template

Once you click "buy now" I'll set up your new site and you'll receive an email invitation from Squarespace within 48 business hours. Just accept the invite, and I'll transfer full site ownership to you. Your very own strategically boring (but brilliant) template, ready for action!

03. access support anytime

Got questions? The AI knowledge base is available 24/7 with instant answers to all your Squarespace wonderings. Plus, you get 30 days of email support directly from me (yes, actual human me) to help you make the most of your template.

02. Make it yours

Time for the fun part! Use Squarespace's intuitive editor to transform your template into something uniquely yours. Change colors, update fonts, add your content. Plus, add more pages whenever your business needs them.

04. launch your new site

When everything feels just right, simply toggle that launch button and select your Squarespace plan with your fancy 20% discount. Your strategically effective website will be ready to start bringing in those dream clients … and it’s time to celebrate your new site! 🎉

I had my website ready in just 2 days!

I chose this template knowing Janessa was the mastermind behind it. Having all the pages preloaded with prompts and images made it VERY easy to use… I had my site ready in just 1-2 days! Now, my website has a very professional, elevated appearance to showcase my services and expertise. Highly recommend!


— Lauri B

A smiling person with long brown hair and glasses, wearing a black top, with colorful fruit tattoos on their arm, sitting at a table next to a potted plant.

Hey, I’m Janessa 👋

As a certified digital strategist with experience & certifications in SEO, copywriting, Squarespace, web design, and digital marketing, I created this template after seeing WAY too many people get caught up in the aesthetic allure of gorgeous but underperforming sites.

I’ve worked with clients who come to me with templates that look ahhmazing but are missing key SEO elements or struggle on mobile. One client had such a template, and, after a lot of rework, we turned it around…but it hit me that if the template had been built with strategy from the start, all that frustration could’ve been avoided.

So here it is, a template that does what it’s supposed to.

Just a solid foundation that helps your business grow.

One Template, Lots of Ways

 
 

Is The Boring Template for me?

This template is your jam if:

  • You’re just getting started and need an affordable option

  • Design makes your brain hurt and you just want to plug-and-play your way to success…

  • OR you're a design wizard who wants a blank-but-brilliant canvas to work your magic on

  • You want something SEO-ready, user-friendly, and strategically designed for business growth

  • You're thisclose to throwing your laptop out the window if you have to start from scratch one more time 😫

Maybe skip this if:

  • You're seeking the digital equivalent of a peacock (totally valid - I know some GORGEOUS templates that'll scratch that itch!)

  • You're not using Squarespace 😉

  • You've got an entire product empire to showcase (this template's more of a service-based business helper at heart)

  • You need something so custom it practically needs its own ZIP code (we can chat about that over here)

 Frequently Asked Questions

  • Unlike Squarespace’s free built-in templates, this one is designed with SEO, usability, and business growth in mind.

  • The Boring Template does exactly what its name suggests - it prioritizes strategy over style. While there are gorgeous templates out there (and I can recommend some!), this one's built specifically with strategic foundations in mind. Every layout decision, every section placement, every prompt is designed to help your site perform better - from SEO to user experience to conversions.

    And the best part is:  You can still make it look however you want. The difference is that the strategic stuff is baked in from the start, so you're not trying to retrofit good practices into a template that wasn't built for them.

  • Yes, I know this is ridiculously low-priced for a strategically designed website template.

    But here’s why: I’m an over-deliverer at heart, and I want to help people who might not have the budget for more expensive templates right now, but still need a website that actually works.

  • Not at all! Everything can be customized directly through Squarespace's point-and-click interface.

    No HTML, CSS, or any other code required. I've built this specific templates so you can change colors, fonts, layouts, and content without ever seeing a line of code. Whether you're someone who gets nervous around technology or you're comfortable building websites, you'll find the customization process easy.

  • This boring template is built for service providers, solopreneurs, entrepreneurs, freelancers, and small business owners looking for a quick, affordable setup that works for their business—especially if you just need something easy to set up.

  • Here's exactly what you get and how you can use it (no fine print shenanigans, I promise):

    • Each license allows you to use the template on one website

    • Images are sourced from Pexel

    • Fonts are included within the Squarespace font library

    • Need it for multiple websites? Purchase one license per site

    • You can't resell or give the template to others

    • One template purchase is for one website project. If you’d like to use the same template for another project, just purchase another template.

    • While you can customize everything about your site, the original template design needs to be credited to me. (I poured my heart and caffeine into this!)

  • Yes! If you have an active Squarespace 7.1 website, you won't need to start from scratch.

    To get the template installed on your existing site, you can add the 'Site Installation' service to your template purchase. I'll handle the technical installation myself, setting up the new template directly in your existing Squarespace website.

  • Absolutely! While I've designed this template to be flexible and easy to personalize within Squarespace, I’m happy to restyle or customize your template for you. Contact me to chat about my Template Restyle service.

    Please note:

    • Your purchase includes the template as-is, without custom modifications.

    • I provide 30 days of support to help you with template-specific questions.

    • Custom code modifications are not covered under my support policy.

    • For your protection and mine, I don't alter the core template structure or functionality.

  • Due to their digital nature, Squarespace templates are non-refundable. If you have any questions or concerns prior to buying, please contact me.

Ready to Get Boring?

(In The Best Possible Way)

Here's everything you get:

  • The Boring Template - built for SEO, easy to use, ready to grow with you

  • A whole 6 months to set things up (no rushing needed)

  • 20% off your annual Squarespace subscription

  • Clear prompts that tell you exactly what goes where

  • Instructions to easily get your blog launched on Day One

  • Access to the AI Template Wizard Help Center (this is really cool!)

  • Website Tagline Planner (now with both classic worksheet & AI prompt)

  • 30 days support

*This template is not affiliated with or endorsed by Squarespace. It is a template designed for Squarespace users on the Squarespace platform.