Strategically Boring
The Boring Squarespace Template
The Boring Template is designed to give you the framework to get your site up and running & complete with your own creative genius.
$179
Launch Special: $59
Perfect for service providers, freelancers, creators and solopreneurs who want to get their venture started on the right foot.
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Strategic Layouts
Created by a certified digital strategist (that’s me!), this template covers all the essentials with ready-made pages: (1) Home, (2) About, (3) Services, (4) Contact, and (5) Blog. Each layout is flexible, giving you a solid base that’s easy to personalize across your site. -
Within 48 hours of purchase, I'll add the template to your Squarespace account as a new trial website. You’ll get an email as soon as it’s set up. If you don't have a Squarespace account yet, no worries! You'll be prompted to create one when it's time.
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Single Use License: Each purchase grants you a license for one website.
Guided Video Tutorials: Receive step-by-step guidance on how to customize your template through our video tutorials
Expert Support: 30-day access to email support
Let's Talk About The Elephant in the Room
(Spoiler: This template isn’t going to win any beauty pageants)
OK, so I could dance around it, but let’s address it head on:
If you want free, we all know that Squarespace has literally hundreds of templates that cost exactly zero dollars. They're pretty! They exist! They also might leave you ugly-crying into your keyboard at 2am trying to figure out why your business isn't growing.
Want gorgeous? There are template shops creating digital masterpieces that'll make your artist heart sing (and your wallet sob - but hey, sometimes that's worth it! And I've got recommendations if that's your jam).
But here's where it gets interesting...
Maybe what you actually need is:
SEO that actually works
User-friendly flows that make sense
Strategic layouts that convert
And because staring at a blank template is about as fun as going to the dentist, I've added clear prompts throughout that tell you exactly what goes where (and why). No more wondering if you're "doing it right" - you'll know.
No, it's not going to stop traffic with its looks. But it will help you actually drive traffic to your business - which is kind of the whole point, right?
The Boring Template handles all the strategic heavy lifting so you can focus on the stuff that really matters. Like landing dream clients. Growing your business. Maybe even finally posting those Reels you've been planning (no judgment, we've all got drafts).
Because sometimes boring is actually... brilliant. 😉
Features That
Set This Template Apart
Looks Good Everywhere Desktop ✓ Tablet ✓ Mobile ✓ Your site automatically adjusts to look clean and professional on every device. No weird surprises.
Navigation That Makes Sense A clear, intuitive structure that helps your visitors find exactly what they need. Because confused visitors don't become clients.
SEO-Ready Foundation All the essential SEO best practices are built right in, giving your site the best chance to be found by your ideal clients.
Simple to Make Your Own A clean, professional canvas that adapts to any brand. No design degree or late night Google sessions required - just plug in your colors, fonts, and content.
Strategic Prompts Included Clear guidance for what goes where, so you're never stuck staring at a blank page wondering what to write.
Ridiculously Affordable At $59, this is a strategically designed website. Sure it’s plain, but… maybe that’s actually its superpower.
What’s Included?
Everything you need for a fully functional, strategically designed website foundation
Get the strategic structure for your Squarespace site. Just add your branding, content, and style:
Homepage: A clean, strategic layout that gets your message across fast - because first impressions matter (and attention spans are short).
About Page: A structured layout with clear prompts telling you exactly what content goes where. No guesswork needed.
Services Page: A layout that helps you present your offerings so clearly, your ideal clients will wonder if you've been reading their minds.
Contact Page: Makes it super easy for potential clients to reach out (and includes prompts so you don't forget any important details).
Blog Built for Growth: Including sample blog posts, a template for you to copy, and detailed instructions on just how exactly to publish that first blog post.
Plus a few bonus pages:Link in Bio Page A clean, simple page to organize all your important links and resources in one spot. Perfect for directing social media traffic exactly where you want it.
Strategic 404 Page Turns the dreaded "page not found" moment into a chance to keep visitors around. Smaller detail? Yes. Still important? Also yes.
Each page comes with clear writing prompts and placement guidance built right in - like "Tell them exactly what you do" and "Add an optional subheading" - so you'll never wonder what to write or where to put it.
Think of it as having a website strategist whispering helpful hints in your ear (but less creepy and more useful).
Reasons You’ll Love The Template
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Extended Trial Period
3 months to perfect your site before upgrading to a paid Squarespace plan. That's over 6 times longer than the standard trial (because most of us don’t do our best work at 11:59 PM the night before launch).
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Exclusive 20% Discount
A special discount code for your annual Squarespace subscription. Because the only thing better than a website that works? A website that works and costs less.
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On-Page Prompts & Guidelines
Clear prompts throughout your site telling you exactly what goes where. It’s a strategic roadmap for your content.
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Built for SEO
Boost your online visibility with our SEO-optimized template. Use Squarespace's powerful built-in SEO tools, which are perfectly integrated into this template design. Plus, access the curated SEO guidance in the knowledge base to maximize your site's search potential and attract more visitors with ease.
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AI-Powered Knowledge Base
Access *instant* support with the 24/7 AI assistant, your gateway to curated Squarespace wisdom. Created by Squarestylist, you can get precise answers and resources, from basic info to specific timestamps in this powerful knowledge base.
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Website Tagline Planner 2.0
New & Improved! You get both the tried-and-true worksheet AND the shiny new AI prompt version. Either option you choose, you'll end up with that perfect "oh, there you are!" message for your ideal clients.
How it works
( 1 )
Get Your Template
Once you click "buy now" I'll set up your new site and you'll receive an email invitation from Squarespace within 48 business hours. Just accept the invite, and I'll transfer full site ownership to you. Your very own strategically boring (but brilliant) template, ready for action!
( 2 )
Make It Yours
Time for the fun part! Use Squarespace's intuitive editor to transform your template into something uniquely yours. Change colors, update fonts, add your content. Plus, add more pages whenever your business needs them.
( 3 )
Access Support Anytime
Got questions? The AI knowledge base is available 24/7 with instant answers to all your Squarespace wonderings. Plus, you get 30 days of email support directly from me (yes, actual human me) to help you make the most of your template. Because sometimes you just need someone who gets it.
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Launch and Shine
When everything feels just right (and you've clicked through your pages juuust one more time), simply toggle that launch button and select your Squarespace plan with your fancy 20% discount. Your strategically effective website will be ready to start bringing in those dream clients … and it’s time to celebrate your new site! 🎉
One Template, Countless Ways
Hey, I’m Janessa
As a certified digital strategist with experience & certifications in SEO, copywriting, Squarespace, web design, and digital marketing, I created this template after seeing WAY too many people get caught up in the aesthetic allure of gorgeous but underperforming sites.
Here’s the thing: I’ve worked with clients who come to me with templates that look ahhmazing but are missing key SEO elements or struggle on mobile. One client had such a template, and, after a lot of rework, we turned it around…but it hit me that if the template had been built with strategy from the start, all that frustration could’ve been avoided.
So here it is, a template that does what it’s supposed to.
Just a solid foundation that helps your business grow.
Is The Boring Template for me?
✨ This template is your jam if:
You’re just getting started and need an affordable option.
Design makes your brain hurt (no shame - we all have our things), and you just want to plug-and-play your way to success
OR you're a design wizard who wants a blank-but-brilliant canvas to work your magic on (I see you, creative genius!)
You want something SEO-ready, user-friendly, and designed for business growth.
You're thisclose to throwing your laptop out the window if you have to start from scratch one more time 😫
🚫 Maybe skip this if:
You're seeking the digital equivalent of a peacock (totally valid - I know some GORGEOUS templates that'll scratch that itch!)
You're not using Squarespace 😉
You've got an entire product empire to showcase (this template's more of a service-based business helper at heart)
You need something so custom it practically needs its own ZIP code (we can chat about that over here)
Think of this template as your secretly-got-it-together friend – the one with filed taxes in January and a perfectly organized fridge. Not as dramatic as your "found true love at Burning Man!" friend (which literally actually worked out great for my friend Millie!), but that's exactly the energy your business needs right now. 😉
Frequently Asked Questions
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Unlike Squarespace’s free templates, this one is designed with SEO, usability, and business growth in mind. It’s not just a blank page…it’s a blank page that knows what it’s doing.
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The Boring Template does exactly what its name suggests - it prioritizes strategy over style. While there are gorgeous templates out there (and I can recommend some!), this one's built specifically with strategic foundations in mind. Every layout decision, every section placement, every prompt is designed to help your site perform better - from SEO to user experience to conversions.
And the best part is: You can still make it look however you want. The difference is that the strategic stuff is baked in from the start, so you're not trying to retrofit good practices into a template that wasn't built for them.
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Yes, I know this beta price is ridiculously low-priced for a strategically designed website template.
But here’s why: I’m an over-deliverer at heart, and I want to help people who might not have the budget for more expensive templates right now, but still need a website that actually works.
Plus, I’d love to get your feedback on the template, and one way to do that is to offer for a verrrry affordable price!
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For awhile! I’m not into the scarcity ‘buy now or forever hold your peace’ kinda deal. If you’re subscribed to my email list, you’ll get plenty of notice before I raise the price.
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Not at all! Everything can be customized directly through Squarespace's point-and-click interface.
No HTML, CSS, or any other code required. I've built these templates so you can change colors, fonts, layouts, and content without ever seeing a line of code. Whether you're someone who gets nervous around technology or you're comfortable building websites, you'll find the customization process easy.
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This boring template is built for service providers, solopreneurs, entrepreneurs, freelancers, and small business owners looking for a quick, affordable setup that works for their business—especially if you just need something easy to set up.
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Here's exactly what you get and how you can use it (no fine print shenanigans, I promise):
Each license allows you to use the template on one website
Images are sourced from Pexel
Fonts are included within the Squarespace font library
Need it for multiple websites? Purchase one license per site
You can't resell or give the template to others
One template purchase is for one website project. If you’d like to use the same template for another project, just purchase another template.
While you can customize everything about your site, the original template design needs to be credited to me. (I poured my heart and caffeine into this!)
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Yes! If you have an active Squarespace 7.1 website, you won't need to start from scratch.
To get the template installed on your existing site, you can add the 'Site Installation' service to your template purchase. I'll handle the technical installation myself, setting up the new template directly in your existing Squarespace website.
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Absolutely! While I've designed this template to be flexible and easy to personalize within Squarespace, I’m happy to restyle or customize your template for you. Contact me to chat about my Template Restyle service, or check out my Website in a Week for a full customization.
Please note:
Your purchase includes the template as-is, without custom modifications.
I provide 30 days of support to help you with template-specific questions.
Custom code modifications are not covered under my support policy.
For your protection and mine, I don't alter the core template structure or functionality.
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Due to their digital nature, Squarespace templates are non-refundable. If you have any questions or concerns prior to buying, please contact me.
Ready to Get Boring?
(In The Best Possible Way)
Here's everything you get:The Boring Template - built for SEO, easy to use, ready to grow with you
A whole 6 months to set things up (no rushing needed)
20% off your annual Squarespace subscription
Clear prompts that tell you exactly what goes where
Instructions to easily get your blog launched on Day One
Access to the AI Template Wizard Help Center (this is really cool!)
Website Tagline Planner (now with both classic worksheet & AI prompt)
30 days support
*This template is not affiliated with or endorsed by Squarespace. It is a template designed for Squarespace users on the Squarespace platform.
