Squarespace Blog Post Categories vs Tags: What's the Difference?
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What’s the difference between Blog Post Categories vs Tags? 🤔
If you have a blog on your Squarespace site (which, if you want new clients or customers, you totally should), you need to be using Squarespace categories and tags.
Categories and tags help you organize your own website and blog posts, and they also make it easy for visitors to navigate your site - and Google too (SEO baby!)!
This post will explain the difference between Squarespace blog categories and tools, and how and when to effectively use them.
Blog Categories
Categories are broad groupings that represent the main topics of your blog. They provide a high-level structure for your content and help readers quickly understand what your blog covers.
Examples
For a lifestyle blog, categories might include categories like:
Home Decor
Healthy Living
Travel Adventures
Personal Growth
🪧 Function
Categories act as signposts, guiding your audience to content they're most likely to be interested in. They give your readers an at-a-glance understanding of your blog's main focus areas.
Try to limit your categories to 4-6 main topics that broadly cover your blog's focus.
Blog Tags
Tags are more specific keywords that describe the details of individual Squarespace blog posts. They allow you to have more granular classification of your content.
Examples
For a post titled "My Weekend Getaway to Paris", tags might include:
Paris
France
Europe
City break
Travel tips
2024
Packing Tips
Solo Travel
Function
Tags connect related content across different categories, enhancing the discoverability of your posts. Use as many as you want to describe the content, audience and key phrases related to the post. It helps for searching and categorizing!
BTW - I always include the current year in my tags. It makes it easier to sort and filter, especially if you’re using summary blocks.
When to Use Categories
Use categories to:
Provide a clear structure for your blog
Represent the main topics you regularly write about
Limit to 4-6 categories total
Limit to 2-3 per blog post
When to Use Tags
Use tags to:
Highlight specific elements within posts
Help readers find more content on particular topics
Use as many as you like, the more the better! Just make sure they’re actually related to your post 😜
Include the title of your blog post for easier searching
Best Practices for Categories and Tags
Keep categories focused and relevant.
Use tags strategically and avoid overuse.
Maintain consistency in how you apply both.
Using your categories and tags STRATEGICALLY and CONSISTENTLY can improve your Squarespace blog's organization, reader experience, annnnd SEO results. Whoop Whoop!
Once you understand the differences and how to use them, you can create a more structured, professional, and reader-friendly blog.
My recommendation for next steps for you: Take some time to review your current setup and consider how you might refine and structure your blog posts.
