Hollywood Farmers Market
Project: Two week squarespace custom website
Client: Hollywood Farmers Market
Objective
Create a fresh, inviting, and informative website that reflects the Hollywood Farmers Market’s mission of celebrating local agriculture, showcasing vendors, and engaging the community, while facilitating easy navigation and updates..
Details
Website Strategy: Developed a comprehensive strategy including a sitemap, website color palette, icons, and font guidelines.
Content Guides: Provided content guides and worksheets to ensure clarity and consistency in website content.
Custom Design: Built a new fully custom Squarespace design over two weeks. The design is clean, bright, and welcoming, using a color palette inspired by the market’s vibrant atmosphere.
Pages: Created strategic pages for various aspects of the market, including:
For Vendors
For Visitors
For Volunteers
Donate Page
Hiring Page
About Page
SEO Optimization: Improved search engine visibility through onsite optimization, including optimized images, title tags, meta tags, heading hierarchy, and accessibility features.
Training Tutorials: Provided training tutorials to ensure the entire team can easily navigate and update the website as needed.
Featured Highlight: Website Strategy
The Hollywood Farmers Market is actually my neighborhood farmers market, and I go almost weekly! I was beyond stoked to be asked by one of their board members, an acquaintance of mine, to design their website!
Their previous one had crashed and they needed a new site STAT. I got them in on my two week web design, and was able to create a brand new site for them with everything they wanted. My contact Katie was a delight and so organized, it was such a pleasure working with her!
From the website brief and brand questionnaire, I created a personalized website strategy for the farmers market.
Including:
Brand Mission
Target Audience
Four Ideal Client Avatars
Customer Insights
Website Strategy
Sitemap
Key Features to include on the website
Brand Board with Colors and Fonts
The purpose of the website strategy is to get clarity on the non-profit’s goals, audience, audience’s goals, and how to build a website that meets all of those goals together!
Kind Words from Katie
Absolutely love how simple and clean the site is. It looks great on mobile! The icon pack that you found is perfect and I can't get over how perfectly you fit them to HFM's values.
You went above and beyond to capture the feel of the Market and reflect it in our website. All of our audiences can now quickly and easily navigate the website to find what they need and to get them to market!
The process was involved, but I always felt that there were very achievable tasks to complete. Plus the immediate response to any questions or concerns made it much less stressful.
I was amazed at how fast the new website was built and very pleased with edits and explanations of our different options!
