Tend The Nest
Project: Business & Website Strategy, Squarespace Website Redesign
Client: Tend the Nest | Alice Engelsted
Objective
Create a warm, inviting, and informative website that reflects Alice’s spiritual and esoteric practices, showcases her services and products, and facilitates easy contact and bookings.
Details
Website Audit: Audited Alice’s current website to tell her the exact steps we can take to improve user experience, SEO, site map, design and strategy.
Website Strategy: Developed a comprehensive strategy including a sitemap, website color palette, and font guidelines (See below for more)
Content Guides: Provided content guides and worksheets to give Alice the tools necessary to know not only the WHAT to put on her site, by the WHY.
Custom Design: Upgraded her Squarespace 7.0 site to a brand new Squarespace Fluid Engine design. On the new site, I used a clean, welcoming design and a soft, warm color palette.
Pages: Based on the audit and strategy, I created a separate Home page, Shop, Blog, About, Contact, and one Services page with anchor links for detailed descriptions for each of her three services.
E-commerce Integration: Online shop for handmade smudges and salt clearing sprays.
Blog Integration: Added a blog for tips, resources, and stories
Contact and Booking Forms: Simple forms for inquiries and bookings.
SEO Optimization: Onsite optimization including images, title tags, meta tags, heading hierarchy and accessibility for improved search engine visibility.
Alice’s website before:
Featured Highlight: Website Strategy
Alice from Tend the Nest found me on Google. She wanted something a little unconventional for her business: a longer term website and business strategy, along with help on her website redesign.
Alice offers services in the Portland, OR area for guiding people and their spaces towards a sense of balance, purification and sacred connection. She has wonderful energy, and I was so happy she found me!
From her website brief and brand questionnaire, I created a personalized website strategy for her.
Including:
Brand Mission
Target Audience
Three Ideal Client Avatars
Customer Insights
Website Strategy
Sitemap
Key Features to include on the website
Brand Board with Colors and Fonts
The purpose of the website strategy is to get clarity on her goals, audience, audience’s goals, and how to build a website that meets all of those goals together!
