Three Things Your Website Needs Right Now To Book More Clients
Your website is an integral part of your online business.
BUT YOU ALREADY KNOW THAT. 😉
Your website is also a powerful marketing tool that, with a strategic foundation and a dash of your own personality, can attract and convert potential clients like WHOA.
Whether you've been in the game for years or are just starting out, optimizing your website can make a world of difference in booking more clients. (I’m not saying you’ll have overnight success. And heck, anyone who does ‘promise’ that usually has something to sell you.)
THERE’S NO SUCH AS AN INSTANT WIN IN THE GAME OF FINDING AND BOOKING CLIENTS.
Let that sync in.
Booking more clients through an optimized website takes time, hard work, and consistency.
It’s a marathon, not a sprint.
But, here’s the deal: if you roll up your sleeves and dig in today, the fruits of your labor WILL start to show.
Stick with it, and you'll see the payoff.
If you’ve been on the fence about what to do because your website wasn’t converting clients like you wanted, read on!
I’m sharing three simple and effective ways you can upgrade & optimize your website to attract and convert your ideal clients.
01. Use High-Quality and Unique Photos and Images to Create an Impactful First Impression
First things first. Let's talk about creating an irresistible first impression with visuals.
We all know the saying, "A PICTURE IS WORTH A THOUSAND WORDS" — and it couldn't be more true, especially when we’re talkin’ about a website.
The moment a visitor lands on your site, it’s showtime! You want to WOW them from the get-go. We’re talking high-quality, eye-catching images and visuals that truly represent your brand and speak directly to your people. Free stock images are fine, especially if you’re just getting started. But try to zone in on your own pizazz in what you share. And if you can get a mini brand photo shoot going - you’re unstoppable!
And please don't be shy about featuring yourself! People love connecting with real humans, so let your own unique brand of YOU shine through.
02. Persuasive and Client-Focused Copy
Now, let's talk about your website's copy.
I know, I know. Unless you’re a copywriter, it’s one of the biggest hurdles that many of my clients face when creating their website.
But it’s so important!
Crafting persuasive and client-focused content is key to turning your visitors into loyal clients.
Here's the trick: speak directly to your ideal clients and understand their what they’re looking for, why they’re having trouble getting it, and how you can help them with it. Once you tune into your ideal client's deepest struggles, wildest dreams, and biggest needs, you’ll be able to easily show them how your offerings can solve their problems and make their lives better.
Send a poll in your email marketing - or in an Insta story if you don’t have an engaged list yet - and ask your people what they need, want, struggle with, etc. Then use those words to inform how to write your copy.
Forget the tech jargon and the laundry list of features. Zone in on the life-changing benefits you’re offering.
Need a little help? Check out article I wrote about copywriting that discusses the differences between features and benefits.
Create that emotional connection that motivates action.
And don’t forget about those persuasive CTAs. Guide your visitors towards the action you want them to take, whether it's reaching out to you, scheduling a consultation, or making a purchase. Make ‘em irresistible!
Wondering what ‘CTA’ even means?
Grab my free glossary that’ll tell ya that (but I can’t keep secrets - it means ‘Call to Action’), plus over seventy other business definitions and examples.
03. Streamline the User Experience (UX-Inspired Design)
Okee dokes, now it’s time to make sure your website offers a seamless & delightful user experience that keeps your visitors hooked.
Design a clear and intuitive navigation menu.
Make it easy for them to find exactly what they're looking for with descriptive and accurate labels, including the navigational menu and buttons throughout your site.
Mobile responsiveness is an absolute must-have of a well-designed and converting website.
With everyone and their grandma’s third cousin glued to their phones these days, you need to make sure your website looks and functions flawlessly on all different screen sizes.
Last but certainly not least, speed matters.
Slow-loading pages can be a major turn-off, so let's optimize your website's performance. Compress those images, trim unnecessary scripts, and make use of caching techniques to ensure lightning-fast loading times. Your visitors will thank you for it! Here’s how you can optimize your images in Squarespace.
Put these three optimization tips to work, and you’ll see your website steadily grow into a dream client magnet.
