Five Must-Have Elements for Your Website’s Success
Elements Every Website Should Include
A business owner’s website is a key part of their marketing arsenal.
Ensure it's inviting, crafted for client conversion, and a breeze to navigate.
Here are five non-negotiables every site needs.
It's really about clarity: letting your peeps know who you are, what you bring to the table, and how you're here to make their lives better.
01. Clear description of who you are and what you offer at the top of your website
You need to make sure that visitors know what you're all about.
That means having a clear and concise description of who you are and what you offer at the top of your website. Keep it simple, highlight your unique selling points, and make it easy for visitors to understand what you have that will help them.
For example, “Dallas Texas luxury vacation planners for busy families” tells you where (Dallas), what (vacations) and for who (busy high net-worth families).
02. Clear call to action (CTA) button in your top banner and throughout your website
Once visitors know who you are and what you offer, it's time to guide them toward taking action.
That's where a clear call to action (CTA) button comes in.
Your CTA should be easy to find and use throughout your website, encouraging visitors to take the next step. Whether it's "Buy Now," "Learn More," or "Contact Us," make it unambiguous and direct.
03. Mobile Responsiveness
In this world where our phones are practically glued to our hands (come on, I can’t be the only one who spends an embarrassing amount of time reading Reddit AITA posts and browsing online deals right?), ensuring your website grooves seamlessly on mobile is non-negotiable.
A mobile-responsive site guarantees your online space looks and feels fabulous, whether it's being viewed on a desktop or a smartphone.
Imagine your dream client stumbling upon your site, only to bounce because the spacing is all out wack on their phone. No bueno! 🙅♀️
Crafting a delightful user experience keeps your visitors hooked and engaged.
04. SEO-optimized images and content
You want your website to be seen by the people you’re trying to reach.
But how do people know your website exists? 🤔
That's where search engine optimization (SEO) comes in.
Sprinkling a little SEO magic means finessing your content and images so that you shimmy up the Google rankings. It's like putting up a giant neon sign saying, "Hey, I'm over here!" By optimizing your content and images for SEO, you can rank higher in search engine results pages, like Google, making your website impossible to miss.
Use relevant keywords, optimize your images with alt tags, and ensure that your metadata is properly formatted.
05. Clear content. With a lot of white space (really)
White space is your friend, I promise.
Make sure your website's content is easy to read and navigate. Use short paragraphs, bullet points, and subheadings to break up your content and make it more digestible.
Use that white space generously. It’s your secret weapon to guide your visitor’s eyes to the most important elements of your website, making it effortless for them to find what they're looking for.
And there you have it, friends! By including:
a clear description of who you are and what you offer
a clear call to action
mobile responsive design
SEO-optimized content and images
and clear content with a lot of white space…
...you're crafting your online home that's not just welcoming, but is a literal joy to navigate and irresistibly encourages action.
Here's to creating spaces online that are as rad as you are!
💡This post was inspired by a section in Building a Storybrand by Donald Miller, a book that explores the power of storytelling in marketing and business. Can't recommend it enough!
