Learn about Generative Engine Optimization (GEO), a new approach in online marketing. Understand how GEO differs from SEO, its importance for your online visibility, and ways to adapt your content for AI-powered search tools. Get ahead of the curve with this practical guide to GEO.

Get ready for Black Friday 2023 with these top deals for solopreneurs and business owners. I've compiled a list of tools and services that I use and love, including marketing tools, email marketing memberships, business apps, and website privacy policy updates.

Learn the steps to move your email marketing from Squarespace Campaigns to ConvertKit. This guide covers why ConvertKit may be the better choice for you, how to transfer your email lists, and setting up your new platform. It's an informative and helpful read for entrepreneurs and business owners looking to upgrade their email marketing tools.

Explore six key marketing mistakes new business owners and entrepreneurs often make, and how to avoid them.

This post provides insights into effective audience targeting, building a cohesive brand, and maximizing digital presence for long-term success.

In my six-month update to my behind-the-scenes entrepreneurship journey, I talk about beating self-doubt while running my own business and share how getting out in nature helps me start fresh. Also I get inspiration from an unlikely source on why it's so important to keep going, even when success feels far away.

Discover the power of words in copywriting! Here I share a curated list of 56 potent words that can transform your content, making it more engaging and persuasive.

Curious how to create a website that truly tells your brand story? Learn how to weave your brand's narrative into every aspect of your site, from design to content, making your brand and business unforgettable.

How to write effective website copy? Today I'll share insights on crafting compelling content that resonates with your audience, enhances your brand's voice, and drives conversions.

I'll walk you through the 5 essential elements your website needs for online success. Discover the key components that make a website not just good, but great, and how they contribute to achieving your business goals.

Here are 7 key benefits of blogging for your business. From boosting SEO to enhancing customer engagement, I share in this post how a strategic blog can drive growth and strengthen your brand's online presence.

From understanding your target audience to crafting a compelling call-to-action, this article shares conversion-driven techniques to design landing pages that truly convert. Learn about writing engaging headlines, optimizing for mobile, and the power of persuasive copy.

Crafting a website while juggling your own business is a huge task. You might consider DIY, but hiring a professional can sometimes be the better choice. In this article, I outline 5 reasons why engaging a Squarespace web designer could be a great step for your business.