Stop Putting Off Your Blog: 7 Benefits of Blogging For Your Business

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Let me guess. You're already juggling client work, admin tasks, and that endless social media hamster wheel. Now I'm here suggesting you add another thing to your plate: blogging.

I can practically hear you thinking, "Is blogging actually worth my precious time?"

Well, grab your matcha latte and settle in, because guess what: it absolutely is.

I get it. Between client deadlines & marketing & courses & finances & networking annnd trying to have some semblance of a life outside work, the thought of sitting down to write blog content can feel about as appealing as eating a pile of raisins (just me?).

There are people who make a living from blogging, like travel bloggers or your favorite recipe developer. That's cool. but that's not what I’m talking about. I’m talking about using blogging strategically to grow your business. Blogging is a business asset that can keep working for you long after you hit publish. Unlike most marketing (like social media posts) that disappears the moment you stop, blog posts continue bringing in clients and customers for years.

In fact, some of my blog posts from literal years ago are still bringing in traffic, leads, and yes, actual paying clients to this day. (Without me lifting a finger!)

But wait – I know what you're thinking. "Janessa, it's 2025. Everyone's using AI search now. Is Google even relevant anymore?"

I'm so glad you asked.

According to recent research published in March 2025 from Spark Toro, while AI tools are growing, Google Search remains overwhelmingly dominant. To put it in perspective, for every one person asking ChatGPT a question, there are 373 people typing a query into Google.

It's like having a coffee shop on a quiet side street (AI), versus having one on the busiest intersection in town (Google) – both have value, but one has dramatically more foot traffic. This suggests that SEO and Google visibility should still be a primary focus for online business owners looking to get found. [Source: Rand Fishkin, March 2025]

So before you dismiss blogging as a “I’ll think about it later” thing, let's talk about the seven major ways blogging could be helping your business this year.

01. Blogging Boosts Your Search Rankings Even While You Sleep

Have you seen how some businesses seem to magically appear at the top of Google? It's not magic; it's strategic blogging & SEO.

Search engines are basically hungry monsters that need to be fed fresh, relevant content. And guess what? Your thoughtful, keyword-rich blog posts are exactly the gourmet meal they're craving. 👾

When you consistently publish posts centered around the terms your ideal clients are actively searching for, you're basically building multiple doorways into your business. Instead of having just your homepage and services page to attract visitors, you've now got dozens or even hundreds or thousands of opportunities to be discovered.

Think about it. Which website do you think Google will rank higher:

• The site that hasn't been updated since 2022

• Or yours, with fresh, helpful, thoughtful content being added regularly

I think we both know the answer.

Pro tip: SEO is a lot like gardening. You plant the seeds (your content), but you also need to water, weed, and tend to your garden regularly. Update old posts, monitor your keywords, and adjust your strategy as you see what's working. The effort you put in now creates a flourishing garden that will feed your business for seasons to come.

02. Show Your Expertise

Remember those times you’ve been scrolling through Instagram or TikTok and saw someone in your industry sharing knowledge that made you think, "Wait, I knew that too!"?

That's the power of putting your expertise out there through blogging.

When you consistently show up with valuable insights that solve real problems for your audience, something great happens. People start seeing you as not just another service provider, but as their trusted guide.

And wouldn't you rather work with someone who's freely shared their knowledge and proven they know their stuff before you ever paid them a penny?

I'm not saying you need to give away all your trade secrets. But by strategically sharing your perspective and expertise through blog content, you:

• Build credibility before people even contact you

• Create that "I need to work with THIS person" feeling

• Differentiate yourself from competitors who keep their knowledge locked up tight

• Attract clients who already value your approach

The best part is this reputation-building happens automatically, even when you're off enjoying your weekend or binge-watching your favorite show. Your blog is essentially your 24/7 credibility machine.

03. Connect With Your Audience & Build Connections

Between filtered photos and perfect captions, most business owners struggle to connect with their audience in any meaningful way.

Blogging cuts through all that and gives people a chance to really get to know you. Your approach, your personality, even your quirky sense of humor.

Why? Because people crave authenticity. Especially these days with AI everything and the same social media posts we see everywhere. This is the year of getting back to being YOU, being authentic. We all want to work with real humans with real personalities, real struggles, and real solutions.

By sharing both strategic advice AND glimpses into your real-world experience, you create that "I feel like I know you already" vibe that makes someone much more likely to hire you when they're ready.

Try this: Write a monthly or quarterly business update that shares both wins AND challenges. Include what you've learned, what you're excited about, and maybe even a few personal touches. This isn't just self-indulgent, it's strategic connection-building that pays off in client trust.

04. Increase Your Social Media Presence

A lot of solopreneurs struggle with creating and posting consistent social media content. You know you should post regularly, but coming up with fresh ideas day after day can feel like a never-ending treadmill.

This is where your blog becomes incredibly valuable, beyond just SEO benefits.

A single well-written blog post can be transformed into multiple pieces of social content across whatever platforms make sense for your business:

• Turn your subheadings into carousel posts for LinkedIn or educational threads on Threads

• Create quote graphics for Pinterest that link back to your site

• Record a quick tutorial video based on your blog for YouTube or TikTok

• Extract key talking points for podcast episodes

• Share behind-the-scenes insights about your post for more personal platforms

And yes, while Google remains king for search, having a presence on at least one social platform is important for discoverability in 2025. Different audiences hang out in different places, and A LOT of people use social platforms to search for things these days. Some scroll TikTok, others prefer the professionalism of LinkedIn, while visual brands thrive on Pinterest. The key is choosing platforms that align with where your ideal clients spend their time.

By approaching content this way, you're working smarter, not harder. One day of focused writing can generate weeks of social media content that all ties together.

The best part is that each piece naturally guides people back to your website where they can learn more, join your email list, or explore your services. Your social media starts working as part of a cohesive strategy rather than existing as isolated posts.

And realistically, this method gives you back valuable time to focus on the parts of your business that directly generate revenue or allow you to serve your clients better. Because I think most of us would rather spend our energy on meaningful client work than scrambling for social content ideas every day.

05. Turn Website Visitors into Clients (Without Feeling Sales-y)

Here's something you may have heard before: people RARELY buy from you the first time they land on your website.

The thing is most visitors need multiple touchpoints before they're ready to whip out their credit card, especially for high-ticket items or services. This is where blogging really shines as a conversion tool.

By providing genuinely helpful content, you're building the know-like-trust factor that turns visitors into buyers. All without that icky, pushy sales feeling.

Think about it from your reader's perspective:

• They Google a problem they're having

• Your helpful blog post pops up with actual solutions

• They think, "Wow, this person really gets it!"

• They sign up for your freebie to learn more

• They start following your content regularly

• When they're ready to invest, guess who they call?

The key is including strategic CTAs (that's "calls to action" for the non-marketing nerds) within your posts. This doesn't mean ending every paragraph with "HIRE ME NOW!" Instead, think about what someone reading that specific post might need next in their journey, and offer that.

Good to know: The blog post itself isn't usually the end goal. It's the beginning of a relationship that can lead to much bigger things.

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06. Keep Your Website Fresh

We've all seen those websites that look like digital time capsules from 2015. (I’m literally picturing all those flat lay stock photos that were so popular a few years ago - not a good look in 2025!)

Having a blog means your website is constantly evolving with fresh content. This signals to both visitors and search engines that your business is active and thriving.

You don't need to blog every day (or even every week) to see results.

What matters more than frequency is consistency and quality. One thoughtful, comprehensive, well-written and structured post per month that actually helps your audience is far more valuable than four rushed, surface-level posts that don't deliver value or really represent who you are.

Find a rhythm that works for YOUR schedule and business. Whether that's weekly, biweekly, or monthly. And stick with it. Your audience will come to expect and look forward to your content, especially if you're delivering consistent value.

The perfectionist trap: Don't let "perfect" be the enemy of "published." That draft sitting in your content folder for six months isn't helping anyone. Put it out there, then improve it over time. You can (and should!) update older posts as information changes or you develop new insights.

07. Cost-Effective Marketing

Finally, let's talk dollars and sense.

Compared to paying for Meta or Google ads or hiring PR firms or ad agencies, blogging is incredibly cost-effective. Your main investment is time (and maybe a couple kombuchas to fuel the writing session).

Think about the math:

• Facebook ads can cost $5-10 per click with ZERO guarantee of conversion

• A well-optimized blog post might cost you a few hours to create but can literally continue generating leads for years

Plus, unlike paid advertising that stops the moment you stop funding it, blog content continues working for you 24/7/365, essentially creating an asset that your business owns forever.

Ready to Make Blogging Work for Your Business?

Blogging isn’t just writing whatever you want. It’s about strategically positioning your business, connecting with your ideal clients, and creating pathways for growth that work even when you're not.

If you've been putting off starting a blog (or reviving one that's collected dust), consider this your friendly nudge. You don't need to be a professional writer. You don't need fancy equipment. You just need to share what you know in a way that helps your audience.

Start small, stay consistent, and watch as these seven benefits begin showing up in your business. Trust me, your future self will thank you!