Nine Tips for Creating a Landing Page that Converts
.You've put all this time and energy into your business - perfecting your services, crafting your offers, maybe even building a gorgeous website.
But if your landing pages aren't converting visitors into actual paying clients? It's kinda like having a store with an amazing window display that nobody walks into. 😬
We've all been there. You create what you think is a killer landing page, hit publish, and then... crickets. No sign-ups. No sales. Just tumbleweeds rolling through your analytics.
Trust me, I get it. Landing pages can be tricky beasts. But they're also the workhorses of your website - these are the pages people land on after clicking your ad, your email link, or your social media promo. They have one job and one job only: to convert that targeted traffic into email subscribers or paying clients.
Unlike your regular website pages where people might casually browse around, landing pages are designed specifically for conversion. They're where you send people when you want them to take a specific action.
Below are 9 tips that have actually made a difference for me and my clients.
How to create a landing page that converts visitors to customers
01. Identify Your Target Audience
This might seem obvious, but I can't tell you how many gorgeous landing pages I've seen that completely miss the mark because they're trying to talk to everyone.
And when you talk to everyone, you talk to no one. 🤷♀️
Before you write a single word or choose a single image, get crystal clear on who this page is for. What problem are they facing right now? What have they already tried that didn't work? What would make them stop mid-scroll and think "Wait, this is exactly what I need!"
The more specific you can get, the better your conversion rates will be. Because people don't only buy from businesses they like - they buy from businesses they feel understand them.
02. Determine Your Call-to-Action
Your call-to-action (CTA) is the whole point of your landing page. It's that moment where you ask your visitor to take action - whether it's signing up for your new coaching program, booking a discovery call, or grabbing your free guide.
Be crystal clear about what you want them to do. Is it "Book Your Breakthrough Session"? "Join the Waitlist for Next Cohort"? "Download My Client Attraction Roadmap"?
Whatever it is, make it impossible to miss on your page. Your potential coaching clients need to know exactly what step to take next to work with you or get a taste of your expertise.
✍️ Tip: Make your CTA button an accent color from your palette that stands out from everything else on the page. That button should practically jump off the screen!
03. Write Super Interesting & Grabby Headlines and Subheadings
You've got about 3 seconds to grab someone's attention when they land on your page.
Your headline needs to do some heavy lifting! It should speak directly to what your visitor wants or the problem they're trying to solve.
Forget clever or cute. Go for clear and compelling instead. Ask yourself: "If my ideal client saw ONLY this headline, would they know this page is for them?"
Your subheadings should break up the content and keep people scrolling. Think of them as mini-headlines that tell a story even if someone's just skimming.
✍️ Tip: While you're crafting those attention-grabbing headlines, keep your SEO keywords in mind too. That way, your page works double-duty - converting visitors while also helping you get found in search results!
04. Use Engaging Visuals (Photos, Videos, Icons, & Elements)
A wall of text? Nobody's got time for that. Your landing page needs visuals that support your message and give your visitors' eyes a break from all that reading.
But here's the thing - those visuals need to actually serve a purpose. Random stock photos of people high-fiving in an office? Not so much.
If you have professional photos of yourself, your products, or your happy clients - amazing! Use those.
No pro photos? No problem. You can use free stock images from sites like Dupe Photos or Pexels, or join a membership like The Vault Society for more unique upscale options that won't be plastered all over everyone else's websites.
05. Keep Your Landing Page Simple
When it comes to landing pages, less is definitely more. Every extra element, every additional button, every "just in case" navigation menu is another chance for your visitor to get distracted from the ONE thing you want them to do.
Strip it down to the essentials. Clear headline, compelling copy, strong visuals, testimonials, and a can't-miss CTA. That's it.
Remember this mantra: "Copy drives design." Your words should be doing the heavy lifting, not your fancy design elements. And make sure you leave plenty of white space - it gives your words room to breathe and makes your page feel less overwhelming.
06. Optimize Your Landing Page for Mobile
If your landing page looks amazing on desktop but falls apart on mobile, you're losing more than half your potential conversions right off the bat.
The truth? Most of your traffic is probably coming from phones and tablets. If they have to pinch and zoom or scroll horizontally to read your content, they're hitting that "back" button faster than you can say "lost sale."
Use a responsive design that automatically adjusts to different screen sizes. And test, test, test on actual devices - not just your browser's mobile view.
(Side note: this is something I do for all my web design clients. And Squarespace is actually really good at this!)
07. Create a Sense of Urgency
We humans are funny creatures. We hate missing out on things, and we tend to procrastinate without a deadline.
Creating a genuine sense of urgency on your landing page can dramatically increase your conversion rates. Limited-time offers, countdown timers for enrollment periods, or spots that are genuinely limited can all give visitors that little nudge to take action now rather than "thinking about it" (and never coming back).
But here's my personal rule: Always be truthful & transparent. Don't create fake scarcity just to make a sale. Your audience can smell that from a mile away, and it kills trust faster than anything.
Real urgency based on actual limitations? Totally fair game and super effective.
08. Provide Social Proof (aka testimonials or past happy clients)
We all want to know we're making a good decision before we hand over our email or credit card. That's where social proof comes in - it's basically evidence that other people have taken this step before and been happy with the results.
Testimonials, case studies, reviews, client logos - these all signal to your visitor that you're the real deal. They show that actual humans have worked with you and gotten value from what you offer.
The most effective testimonials are specific about results. "Sharona helped me double my email list in just 30 days" beats "Sharona is great to work with" any day of the week.
✍️ Tip: Always, always get permission before using client testimonials, photos, or business logos. Nothing tanks your reputation faster than using someone's words or image without their okay!
09. Use Persuasive Copy
Your words are doing the selling on your landing page. They need to connect with your reader, address their pain points, and paint a picture of how much better life will be with your solution.
Focus on benefits, not just features. Nobody cares about the 10 modules in your course - they care about how those modules will help them get more clients or save time or make more money.
Write like you talk. Read your copy out loud - does it sound like something you'd actually say to someone? If not, revise until it does.
✍️ Tip: I recommend Building a StoryBrand by Donald Miller for a GREAT read about how to tell the story of how your services can help your ideal client. Really engaging writing and practical tips.
It's Your Turn to Create Landing Pages That Actually Work
Creating a landing page that converts takes some thought and effort, but it doesn't have to be complicated. By focusing on these nine elements, you can create pages that not only look great but actually bring in results.
Remember, the best landing page isn't necessarily the prettiest one - it's the one that speaks directly to your ideal client and motivates them to take action.
Now go get those conversions! Whoop Whoop! 🙌
