Nine Tips for Creating a Landing Page that Converts
Transform your Website Visitors into Loyal Customers with These Conversion-Driven Techniques
First of all - what is a landing page? Is that different than a homepage?
Answer: Yep, it sure is!
A landing page is an essential part of any website for entrepreneurs and small business owners selling services or products. Its sole purpose is to convert visitors into leads or customers.
It’s specifically designed to capture the attention of your website visitors and encourage them to take a specific action, like making a purchase, signing up for your value-filled newsletter, or downloading a free resource.
Below are 9 quick tips to help you create a landing page that converts.
How to create a landing page that converts visitors to customers
01. Identify Your Target Audience
The first step to creating a landing page that converts is to identify your target audience. Who is your ideal customer? What are their needs and desires? Once you understand your audience, you can tailor your landing page to meet their specific needs.
02. Determine Your Call-to-Action
The call-to-action (CTA) is arguably the most important element of your landing page. It's the action you want your visitors to take, whether it's filling out a form, scheduling a free consult, or making a purchase.
Choose a CTA that aligns with your primary goal and make it stand out on the page.
✍️ Tip: Make your CTA Button an accent color from your palette that’s hard to miss
03. Write Super Interesting & Grabby Headlines and Subheadings
Headlines and subheadings are important for grabbing your visitors' attention and keeping them engaged. They should be clear, concise, and compelling. Use action words and emotional triggers to encourage your visitors to take action.
✍️Tip: Also keep in mind your SEO keywords when writing your headlines
04. Use Engaging Visuals
Visual tools are great for increasing conversions on your landing page. They can help communicate your message and make your page more appealing to scroll. Use high-quality images and videos that are relevant to your services.
If you have professional photos - You da real MVP! However, you can also use free stock images from sites like UnSplash or Pexels, or join a membership like HauteStock (👈 get 15% off your membership with this affiliate link) if you would like a little more bespoke and custom photos - or photos that you know won’t be on a ton of other sites. I purchased the 3 month package when I was first getting started and can’t recommend it enough.
05. Keep Your Landing Page Simple
Simplicity is key when it comes to creating a landing page that converts. Avoid clutter and distractions that can take away from your message. Use a clean design, clear copy, and a focused message to increase conversions.
Go by the adage, ‘Copy drives design’ and ensure you leave enough white space to give your copy room to shine.
06. Optimize Your Landing Page for Mobile
Mobile optimization is an absolute must for any landing page or web page, period. With the majority of people accessing the internet on their mobile devices, it's crucial to ensure your page is optimized for smaller screens. Use a responsive design and test your page on various devices to ensure it looks great on all screens. (Note: this is something I do for all my web design clients.)
07. Create a Sense of Urgency
Creating a sense of urgency can encourage visitors to take action on your landing page. Use urgency techniques like limited-time offers, countdown timers, and scarcity to increase conversions.
Note: Always be truthful & transparent here - don’t inflate scarcity just to make a sale.
08. Provide Social Proof (aka testimonials or past happy clients)
Social proof can help build trust and credibility with your visitors. Use testimonials, case studies, and reviews to show that others have had success with your product or service. You can also share logos of past companies who’ve trusted you.
✍️Tip: Make sure you get approval from your past clients for use of their images, words, or business logos.
09. Use Persuasive Copy
Copy is the backbone of your landing page. It should be clear, concise, and persuasive. Use emotional triggers and persuasive language to encourage your visitors to take action.
💡 I recommend Building a StoryBrand by Donald Miller for a GREAT read about how to tell the story of how your services can help your ideal client. Really engaging writing and practical tips.
Creating a landing page that converts takes time and effort, but the rewards are worth it.
By following these tips, you can create a page that looks great, works well, and actually leads to results.
Whoop Whoop!
