Five Reasons To Hire a Squarespace Web Designer
From overworked to overjoyed: how hiring a Squarespace web designer can transform your solopreneur journey
Solopreneurs and business owners have a lot on their already jumbo-size plates. Looking to build or refresh a website?
Hiring a Squarespace web designer can be a smart move to ensure your website takes your online presence to the next level — not to mention looks professional, is optimized for search engines, and meets your business goals.
Pssst hi it’s me, Janessa! 👋 I’m a web designer and I design exclusively in Squarespace, so that’s what I write about. But this can be true for any design platform - WordPress, Showit, Wix, etc. So if you’re reading this and on a different platform, all the below still holds true.
Here are five reasons why you may choose to hire a Squarespace web designer instead of taking the DIY route:
01. Time
Entrepreneurs often have limited time to devote to building a website - making sure images are optimized, onsite SEO is set up properly, the site looks friggin’ amazing on mobile, and everything is connected correctly.
You are busy building and running a business, and you want to focus on that, rather than the stuff you’ve had on your to-do list for too long and aren’t that jazzed about.
By hiring a Squarespace web designer, you can free up your time to focus on other aspects of your business goals.
02. Expertise
Squarespace web designers have expertise in building websites on the platform. While Squarespace is a no-code platform at heart, I’ve heard from a lot of clients who get overwhelmed trying to figure everything out themselves.
Designers stay current on the latest Squarespace updates and web design best practices. Plus, if you hire a Squarespace Circle Member (like me 🙋♀️), you’ll receive a 20% discount on your first annual plan.
Hiring a Squarespace web designer can help ensure your website is optimized for search engines, has a user-friendly design, and meets your business goals.
Building your site yourself? Grab this free checklist to make sure you tick all those boxes! 👇
03. Customization
While Squarespace provides loads of design templates, you may want a more customized look and feel for your website. Want additional brand colors, or a landing page without a header or footer? Maybe even a custom button effect? I got you. A skilled web designer has the ability to customize your website according to your unique business goals and brand aesthetic.
04. Technical Know-How
As one-stop shops and business owners who wear many hats, solopreneurs may not have all of the technical skills, knowledge, or time needed to troubleshoot issues that often arise with your website.
How to change the font site-wide or embed basic CSS?
How to save individual sections, or upload your favicon?
You can spend a few hours or more going down a YouTube rabbit hole, or you can hire a professional who already knows how to do exactly what you’re looking for.
Hiring a web designer provides the technical knowledge and web design best practices to ensure your site is up and running properly. And some designers, including yours truly, provide in-depth training, video support, and a two-week window of support following your website launch.
05. Branding and Messaging
A Squarespace web designer can help busy solo biz owners make sure their website accurately reflects their brand and messaging. Including selecting the right color scheme, typography, and imagery to create a cohesive brand identity.
For my clients, I provide copy and content planners with tips, prompts, and industry-relevant examples to ensure the website feels on-brand and stays consistent to their business and website goals.
By hiring a Squarespace web designer, solopreneurs can save time, leverage expertise, receive customization, receive technical support, and ensure your website accurately reflects your brand and messaging. And this gets you back to doing what you do best — rocking your business!
Interested in getting your website off the ground?
I can help.
Shoot me an email or schedule a free consult with me.
