the blog
Digital Strategy
& Squarespace Web Design
Welcome to the blog—your go-to resource for all things Squarespace web design, digital strategy & entrepreneurship. Whether you’re here to level up your design skills, streamline your workflow, or turn your passion into profit, you’ll find expert tips, tutorials, and strategies to help you build a business (and a website) that works for you.
WordPress vs Squarespace vs Showit vs Shopify: Which Platform Is Right For You?
Struggling to pick the perfect platform for your website? My comparison of WordPress, Squarespace, Showit, and Shopify highlights key features, scalability, and user experience to guide your decision. Find out which builder aligns best with your business and creative vision!
What Is a Solopreneur, Anyway?
Discover how being a solopreneur differs from traditional entrepreneurship or freelancing. This blog post explores the unique challenges and rewards of running a one-person business. Perfect for aspiring solopreneurs seeking to navigate the entrepreneurial journey solo.
How to Know It’s Time For a Website Redesign
Is your website keeping up with the times? Here are some top signs that indicate it's time for a website redesign.
From outdated visuals to slow load times and low conversion rates, learn how to identify when your site needs a fresh look to stay competitive and user-friendly. Perfect for business owners and solopreneurs seeking to maintain a modern, effective online presence.
November 2023 Recap
In the November 2023 recap, I discuss a variety of topics including busy client work, creating new resources like an online business terms glossary, and finding a solution for my client portal. Educationally, I purchased two courses I’m really excited about called Grow with SEO and Scale with Templates. The post also rounds up recent blog topics and plans for wrapping up the year.
Black Friday Deals (2023) for Solopreneurs and Business Owners
Get ready for Black Friday 2023 with these top deals for solopreneurs and business owners. I've compiled a list of tools and services that I use and love, including marketing tools, email marketing memberships, business apps, and website privacy policy updates.
How to Move from Squarespace Campaigns to Kit (formerly ConvertKit)
Learn the steps to move your email marketing from Squarespace Campaigns to ConvertKit. This guide covers why ConvertKit may be the better choice for you, how to transfer your email lists, and setting up your new platform. It's an informative and helpful read for entrepreneurs and business owners looking to upgrade their email marketing tools.
October 2023 Recap
I share my experiences from October 2023 at JPK Design Co, covering client work, my website redesign, and joining Wandering Aimfully, business coaching program. I also share about a workcation visiting my friend in California, and reading for an international book club.
September 2023 Recap
Join me in reflecting on September 2023: a month of client work, learning new skills, and personal growth. Read about: my workcation in Mexico City, my reading list, and upcoming plans for JPK Design Co.
Six Marketing Mistakes New Business Owners Make
Explore six key marketing mistakes new business owners and entrepreneurs often make, and how to avoid them.
This post provides insights into effective audience targeting, building a cohesive brand, and maximizing digital presence for long-term success.
How I Track My Time: A Solopreneur’s Guide to Using Clockify
This article provides detailed, step-by-step instructions for solopreneurs to use Clockify for time management. It covers everything from setting up projects to tracking time, managing tasks, and analyzing productivity with reports. Written for entrepreneurs who want to make their work routine better and more efficient.
Seven Of My Favorite Online Business Tools for Solopreneurs
Here are some of my favorite online business tools for solopreneurs.I include resources designed to streamline your workflow, enhance productivity, and support the needs of solo entrepreneurs. Written for those starting or growing their independent business journey.
August 2023 Recap
My August 2023 recap explores behind the scenes in the life of a solopreneur and web designer. This month I built a business association’s website, really got into SEO, published 5 blog posts, and also enjoyed my longest backpacking trip ever!