the blog
Digital Strategy
& Squarespace Web Design
Welcome to the blog—your go-to resource for all things Squarespace web design, digital strategy & entrepreneurship. Whether you’re here to level up your design skills, streamline your workflow, or turn your passion into profit, you’ll find expert tips, tutorials, and strategies to help you build a business (and a website) that works for you.
Five Must-Have Elements for Your Website’s Success
I'll walk you through the 5 essential elements your website needs for online success. Discover the key components that make a website not just good, but great, and how they contribute to achieving your business goals.
Stop Putting Off Your Blog: 7 Benefits of Blogging For Your Business
With Google still dominating the search landscape in 2025, blogging actually remains one of the best ways to getting found online. These 7 surprising benefits show why blogging is beneficial for your business - from SEO to content repurposing to relationship building, it's about creating content that works for your business long after you hit publish.
How (and Why) To Optimize Images in Squarespace
Learn how to optimize images in Squarespace for a faster website and better user experience. This guide covers compression techniques, resolution tips, and SEO practices to enhance your site's visual appeal and performance.
From Drab to Fab: Transform Your Squarespace Site with the Perfect Palette
Read about the secrets to choosing the perfect color palette for your Squarespace website! Understand the role of color in web design, learn about complementary, monochromatic, and triadic color schemes, and explore easy-to-use tools for creating your unique palette. Create a space your ideal client will love 🤍
Nine Tips for Creating a Landing Page that Converts
From understanding your target audience to crafting a compelling call-to-action, this article shares conversion-driven techniques to design landing pages that truly convert. Learn about writing engaging headlines, optimizing for mobile, and the power of persuasive copy.
How to Use Color Psychology to Create an On-Brand Website
Explore how colors influence emotions and behavior, essential info for business owners making their own websites. Discover the emotions tied to individual colors and find out how to strategically use color in web design to evoke the right feelings and enhance user experience. Perfect for solopreneurs keen on creating engaging, effective websites.
Master Your Squarespace Game: 4 Must-Do Tasks Before Launching
Ready to DIY your Squarespace site? Don't miss these four essential tasks to get your website launch-ready and lookin’ profesh!
When to Hire a Squarespace Expert (And When to DIY):A Brutally Honest Guide
Crafting a website while juggling your own business is a huge task. You might consider DIY, but hiring a professional can sometimes be the better choice. In this article, I outline 5 reasons why engaging a Squarespace web designer could be a great step for your business.
Milestones & Rewards as a New Business Owner
Milestones and Rewards as a New Business Owner: Celebrate your achievements, big or small, on the journey of entrepreneurship. I share my own personal milestones and rewards in this article to stay motivated, keep pushing forward, and celebrate each step along the way.
Starting a New Career as a Squarespace Web Designer: My Story
This personalized post detailing my journey as a new Squarespace designer includes: practical advice on using specific learning resources, hands-on practice experiences, and strategies to navigate overwhelm and effectively build a portfolio. Plus: it underscores the importance of staying motivated and celebrating small wins!