the blog

Digital Strategy

& Squarespace Web Design

Welcome to the blog—your go-to resource for all things Squarespace web design, digital strategy & entrepreneurship. Whether you’re here to level up your design skills, streamline your workflow, or turn your passion into profit, you’ll find expert tips, tutorials, and strategies to help you build a business (and a website) that works for you.

Squarespace Website Audit

Do you have a Squarespace website, but you’re not sure if it’s actually working to tell your story, get your message across, or attract the right people?

 A Squarespace website audit can tell you exactly what changes to make to your website - so you can rest easy knowing it’s designed to bring in new clients and grow your business.  

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Stop Putting Off Your Blog: 7 Benefits of Blogging For Your Business

With Google still dominating the search landscape in 2025, blogging actually remains one of the best ways to getting found online. These 7 surprising benefits show why blogging is beneficial for your business - from SEO to content repurposing to relationship building, it's about creating content that works for your business long after you hit publish.

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Squarespace, Website Design Janessa Squarespace, Website Design Janessa

How to Use Color Psychology to Create an On-Brand Website

Explore how colors influence emotions and behavior, essential info for business owners making their own websites. Discover the emotions tied to individual colors and find out how to strategically use color in web design to evoke the right feelings and enhance user experience. Perfect for solopreneurs keen on creating engaging, effective websites.

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When to Hire a Squarespace Expert (And When to DIY):A Brutally Honest Guide

Crafting a website while juggling your own business is a huge task. You might consider DIY, but hiring a professional can sometimes be the better choice. In this article, I outline 5 reasons why engaging a Squarespace web designer could be a great step for your business.

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Starting a New Career as a Squarespace Web Designer: My Story

This personalized post detailing my journey as a new Squarespace designer includes: practical advice on using specific learning resources, hands-on practice experiences, and strategies to navigate overwhelm and effectively build a portfolio. Plus: it underscores the importance of staying motivated and celebrating small wins!

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